One in a series of conversations with business owners who are dealing with exactly the same marketing problems you are. I know, because I have a front row seat. Listen and learn.
Chandra Wright has two decades of experience in apartment and planned community development, asset management, and entrepreneurship.
As a thriving Commercial Realtor®, Chandra is dedicated to helping her clients realize their financial potential through real estate investment and to building their wealth through strategic decision-making in today’s thriving marketplace.
Chandra’s contribution to Seven Sisters Group rests with her vision for constant improvement, and she facilitates a cutting edge environment that anticipates change. Connect with Chandra at www.sevensistershomes.com or at chandra@chandrawright.com.
What made you decide to start your business?
I want the fulfillment of starting and running a successful real estate sales and management business.
Tell me about a time your company made a difference.
Vilas, my partner, helped a woman short sell her house after her husband left her, and then find a small rental where she lives wither her sons and mother. This woman, Gita, is the primary support for her family and a single mother. She works full time at a bank. Later, inspired by Vilas’ help and guidance, Gita decided to take up real estate part time to help make ends meet. She studied, got licensed, and began working with our team.
Last week, Gita’s bank told her banking and real estate were a conflict of interest and she had three days to decide her priorities. We helped her keep her job, without which she wouldn’t have sufficient support for her family, by immediately inactivating her license but offered that she work for us part-time to get more skills and experience in the field she loves.
Gita is still a member of our team. This is an example of how we make a difference by being resourceful, adaptive to changes, and having others’ needs at heart.
What’s the hardest thing about marketing your business, and how do you get past it?
Helping other people understand how we make a difference in every transaction. We haven’t yet established a way to get this across to the public.
What marketing strategy has brought you the most business?
Good relationships and demonstration of our follow-through because right now the majority of our business is referrals.
What’s next for you? What marketing activities do you wish you could do, but haven’t yet found the time? What do you plan to start doing in the next 6 months?
Better client contact database management. Better print marketing plan. More personalized website. Blogging. Selling our business and the value we bring more than our product and what we do. (not sure which we’ll do first)
Ann says…
Sound familiar? Do you also struggle with helping people understand why you’re different? In a crowded market, the importance of differentiating yourself can’t be overstated.
Like most organizations, Seven Sisters Group has a lot of work to do, and they aren’t sure where to start. Don’t let that stop you! Start somewhere. Any of these ideas will improve Seven Sisters Group’s visibility and sales.
